Feb. 25 to Feb. 27, 2022 at The Alliant Energy Center

Bill Schultz

Bill Schultz lives in New Berlin and Sturgeon Bay, WI. Since catching his first smallmouth bass in 1994, he has caught and released 23,400. Bill’s popular talks at sports shows and fishing events have turned thousands onto the tremendous opportunities and excitement of fishing for smallmouth bass in Wisconsin lakes and rivers.  He is also contributing writer for several top web sites and magazines. Catching and releasing smallmouth bass and sharing his recipe for success has become a passion for him. Bill is on pro staffs for St. Croix Rods, Jackson Kayaks, Bending Branches/Aqua-Bound Paddles, Mercury Marine, Yar-Craft Boats, Kalin’s, Malone Auto Racks/Trailer’s, RAM Mounts plus several additional sponsors.

Wisconsin Fishing Expo Logo Wide


Dear Expo Enthusiasts,

We regret to inform you that we have received notification from our host venue, Madison’s Alliant Energy Center, that they have extended the closure of their facility likely until 7/1/21, and therefore they have canceled all during those times, including ours for February 26-28, 2021.

As you all know, we’ve been working diligently to prepare for the upcoming event, despite the various challenges to space planning, safety measures, determining how to have our traditional seminar series in a virtual style, and even the extended closure of the Canadian border.  This setback is disappointing for us, as it undoubtably is for many of you, and our vender partners.

Attempting to prepare options, we spent much of the month of last July researching and visiting alternative sites, in preparation for just such a decision.  Unfortunately, we were unable to contract a space sufficiently large enough, and with the necessary facilities, for a date set which was acceptable to a majority of our vendor partners, as confirmed by a survey we completed in early August.

Thus our 2021 WI Fishing Expo has to be canceled, and we’ll begin making arrangements with our vendor partners for the 2022 event, slated for February 25th through the 27th.

Remember fellow anglers, this isn’t goodbye, just so long, till next year!  Wait until you see what’s new for 2022!