Bill Schultz lives in New Berlin and Sturgeon Bay, WI. Since catching his first smallmouth bass in 1994, he has caught and released 23,400. Bill’s popular talks at sports shows and fishing events have turned thousands onto the tremendous opportunities and excitement of fishing for smallmouth bass in Wisconsin lakes and rivers.  He is also contributing writer for several top web sites and magazines. Catching and releasing smallmouth bass and sharing his recipe for success has become a passion for him. Bill is on pro staffs for St. Croix Rods, Jackson Kayaks, Bending Branches/Aqua-Bound Paddles, Mercury Marine, Yar-Craft Boats, Kalin’s, Malone Auto Racks/Trailer’s, RAM Mounts plus several additional sponsors.