Feb. 23 to Feb. 25, 2024 at The Alliant Energy Center

Fishing Physics is proud to present the newest member to the Geniusbait family with the unveiling of our new Worm! It is the next generation of soft bait worms and is the staple of every angler’s tackle. These worms can be rigged in every traditional style including Texas Rigged, Drop Shot, Weedless, Wacky or Punched. Whether you’re fishing through the thickest of weeds, cover or grass, our hydrogel worms deliver that same unmistakable scent trail and presentation to lure your next lunker in.

Using Geniusbait’s state of the art engineering, our advantage comes from our 12 straight hour water based scent release that is completely unique to the soft bait market. We all learned long ago that oil and water do not mix. This is evident in other scent release baits on the market. With our patented water based soak system, it ensures that you can cast with the confidence that our soak will stay within the water column and not raise immediately to the surface like the others on the market. Once in the water you can feel free to sit back, relax and wait for the action. No resoaking, recharging, or re spraying needed for 12 straight hours!

The hydrogel body will make all the difference in utilizing your bait to its fullest extent. Accidently leave it out and it hardens up? Throw it back in our ziplock bags with soak, wait a day and poof! Back to new and ready to be used over and over again. Added bonus of this hydrogel? It’s biodegradable! That’s right, it’s even environmentally conscious bait!


Mike Perry-President