Feb. 25 to Feb. 27, 2022 at The Alliant Energy Center

Getting To The Expo

The Wisconsin Fishing Expo is at:
Alliant Energy Center Exhibition Hall
1919 Alliant Energy Center Way
Madison, WI 53713

Alliant Energy Center Parking Link


Email us

If you have any questions, comments or suggestions please feel free to contact us.

If you need some information sent to you about the Wisconsin Fishing Expo — email us at dkirby@bastdurbin.com

Call Us

If you want to talk to a Wisconsin Fishing Expo representative give us a call or leave a voice message.

WFE Representative: Don Kirby:

WFE Main Office: 800-975-3474


Business Address

Wisconsin Fishing Expo, Inc.
101 Kettle Moraine Dr. S
Slinger, WI 53086

Office Hours

Monday–Friday: 8:00am–5:00pm central

*office closed most major holidays.

Our partners that help make our show happen:

Wisconsin Fishing Expo Logo Wide


Dear Expo Enthusiasts,

We regret to inform you that we have received notification from our host venue, Madison’s Alliant Energy Center, that they have extended the closure of their facility likely until 7/1/21, and therefore they have canceled all during those times, including ours for February 26-28, 2021.

As you all know, we’ve been working diligently to prepare for the upcoming event, despite the various challenges to space planning, safety measures, determining how to have our traditional seminar series in a virtual style, and even the extended closure of the Canadian border.  This setback is disappointing for us, as it undoubtably is for many of you, and our vender partners.

Attempting to prepare options, we spent much of the month of last July researching and visiting alternative sites, in preparation for just such a decision.  Unfortunately, we were unable to contract a space sufficiently large enough, and with the necessary facilities, for a date set which was acceptable to a majority of our vendor partners, as confirmed by a survey we completed in early August.

Thus our 2021 WI Fishing Expo has to be canceled, and we’ll begin making arrangements with our vendor partners for the 2022 event, slated for February 25th through the 27th.

Remember fellow anglers, this isn’t goodbye, just so long, till next year!  Wait until you see what’s new for 2022!