2026 WI Fishing Expo Dates:
February 27 – March 1, 2026
LOCATION:
Alliant Energy Center, Madison WI
PARKING:
A parking fee is charged per car by Dane County. Fee is subject to change by Dane County.
SHOW HOURS:
Friday: 1:00pm – 8:00pm
Saturday: 9:00am – 6:00pm
Sunday: 9:00am – 3:00pm
ADMISSION PRICE:
$12.00 for Adults
$10 for Military/First Responders
Kids 12 and under are free!
Note: Military/First Responder discount only available at the door.
WI Fishing Apparel!
Browse our specially curated line of apparel to help you express your love for Wisconsin and the outdoors.
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