Feb. 25 to Feb. 27, 2022 at The Alliant Energy Center

Join us Feb. 25-27, 2022!

100’s of vendors. Over 150,000 Sq Feet!

Top Fishing Pros

Come see top fishing pros, Ish & Zona visited us in 2020.

Huge Boat Selection

Come see tons of boats from top names!

Hundreds of exhibitors

We have it all. Everything from big brands to small shops.


February 25 – February 27, 2022



Alliant Energy Center, Madison WI


Friday: 3:00pm – 8:00pm

Saturday: 9:00am – 7:00pm

Sunday: 9:00am – 4:00pm


$10.00 for Adults
Kids 12 and under are free!

A parking fee is charged per car by Dane County. Fee is subject to change by Dane County.

Sign up for our newsletter. Stay up to date with show news and announcements.

Our partners that help make our show happen:

Wisconsin Fishing Expo Logo Wide


Dear Expo Enthusiasts,

We regret to inform you that we have received notification from our host venue, Madison’s Alliant Energy Center, that they have extended the closure of their facility likely until 7/1/21, and therefore they have canceled all during those times, including ours for February 26-28, 2021.

As you all know, we’ve been working diligently to prepare for the upcoming event, despite the various challenges to space planning, safety measures, determining how to have our traditional seminar series in a virtual style, and even the extended closure of the Canadian border.  This setback is disappointing for us, as it undoubtably is for many of you, and our vender partners.

Attempting to prepare options, we spent much of the month of last July researching and visiting alternative sites, in preparation for just such a decision.  Unfortunately, we were unable to contract a space sufficiently large enough, and with the necessary facilities, for a date set which was acceptable to a majority of our vendor partners, as confirmed by a survey we completed in early August.

Thus our 2021 WI Fishing Expo has to be canceled, and we’ll begin making arrangements with our vendor partners for the 2022 event, slated for February 25th through the 27th.

Remember fellow anglers, this isn’t goodbye, just so long, till next year!  Wait until you see what’s new for 2022!