Feb. 21 to Feb. 23, 2025 at The Alliant Energy Center

Buy WI Fishing Apparel!

We have some new outdoor lifestyle apparel to offer. Like many of you, we are drawn to the lifestyle of fishing and being outdoors. Browse our specially curated line of apparel to help you express your love for Wisconsin and the outdoors.

Shop Apparel

2025 WI Fishing Expo Dates:

February 21 – February 23, 2025


Alliant Energy Center, Madison WI


A parking fee is charged per car by Dane County. Fee is subject to change by Dane County.


Friday: New Hours! 1:00pm – 8:00pm

Saturday: 9:00am – 7:00pm

Sunday: 9:00am – 4:00pm


$12.00 for Adults
Kids 12 and under are free!


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